On Sunday I had the opportunity to talk to a group of about 40 Coaches at the Coaching and Consultants Superconference in London.

Although it was the first time I'd spoken in public to such a group, the subject of my presentation was one that has long been dear to my heart. That is… helping coaches and small business owners (or 'solopreneurs' as they say stateside) to create websites that are simple-to-use, yet immensely powerful business marketing machines.

I started the presentation by asking the audience where they were at currently in using the web. Although it wasn't a surprise, I was still amazed that about 40% of the audience admitted that they still didn't have any kind of website at all. As a service provider in today's economy, how much longer do you think you can survive without at least some kind of professional-looking brochure website?

I asked the audience to contribute some of the greatest problems and pains they're currently experiencing with their websites. There was no shortage of suggestions and they covered the full spectrum including:

• How to get traffic
• How to easily edit their website and therefore feel in control
• How to use email marketing effectively
• How to create squeeze pages that will help build targeted lists of followers
• How to easily add audio and video files to a website

and more besides…

I then started to tell my story of being a naive new business-owner some three years ago, in partnership with my wife, and how we made bad decision after bad decision, wasting thousands of pounds on a website that became out-of-date in a few months and had to be written-off completely.

Fortunately, I subsequently discovered the power, ease-of-use and flexibility of blogs, and Wordpress in particular, from which point I never looked back. Soon I had the full functionality of a multi-page 'company brochure'-type website.

Our new site not only reflected the professional nature of our business – an Italian delicatessen in Bath – but my wife and I soon discovered the marketing muscle you will develop by regularly publishing high-quality articles to your very own blog.

My wife Licia's story is an amazing one. In short, thanks to the recipes, stories and photos that she'd published on our blog/website, she was invited to be a guest-expert by the top UK national food magazine 'Olive'.

Not long after she was invited to appear on a high-profile National UK TV show called 'Cooking The Books'. On this TV Show Licia was the 'expert' who had to judge the winner out of the two celebrity chefs that were competing to create the best dish during the program!

The point here is this. That if you publish quality information to a blog about your subject of expertise – whatever that may be – then you will…

• Build a following of people who interested in and like you.
• Become a recognized expert inyour niche – similar to being a published author.
• Increase your core knowledge and expertise thanks to the reflections you are making on your work in public. You will also become better at explaining and teaching these concepts to other people.

All three happened to my wife, but are also entirely relevant if you are a coach or consultant wanting to become better-known and achieve greater authority in your niche. And if you don't have a niche, well, that's the place to start…

In addition to creating easy-to edit brochure websites and the power of blogging, I went on to discuss putting audio and video on your website, creating squeeze pages, writing sales letters and how email marketing is one of the most important tools you need to drive traffic to your website and build your audience of loyal followers.

There was even time for a public demonstration of my new product – the Coaches Squeeze Page Creator…

Look out soon for a forthcoming free report based on this presentation that will detail the "7 Killer Website
Strategies To Kick-Start Your Coaching Business In 60 Days Or Less!"