On Sunday I had the opportunity to talk to a group of about 40 Coaches at the Coaching and Consultants Superconference in London.

Although it was the first time I'd spoken in public to such a group, the subject of my presentation was one that has long been dear to my heart. That is… helping coaches and small business owners (or 'solopreneurs' as they say stateside) to create websites that are simple-to-use, yet immensely powerful business marketing machines.

I started the presentation by asking the audience where they were at currently in using the web. Although it wasn't a surprise, I was still amazed that about 40% of the audience admitted that they still didn't have any kind of website at all. As a service provider in today's economy, how much longer do you think you can survive without at least some kind of professional-looking brochure website?

I asked the audience to contribute some of the greatest problems and pains they're currently experiencing with their websites. There was no shortage of suggestions and they covered the full spectrum including:

• How to get traffic
• How to easily edit their website and therefore feel in control
• How to use email marketing effectively
• How to create squeeze pages that will help build targeted lists of followers
• How to easily add audio and video files to a website

and more besides…

I then started to tell my story of being a naive new business-owner some three years ago, in partnership with my wife, and how we made bad decision after bad decision, wasting thousands of pounds on a website that became out-of-date in a few months and had to be written-off completely.

Fortunately, I subsequently discovered the power, ease-of-use and flexibility of blogs, and Wordpress in particular, from which point I never looked back. Soon I had the full functionality of a multi-page 'company brochure'-type website.

Our new site not only reflected the professional nature of our business – an Italian delicatessen in Bath – but my wife and I soon discovered the marketing muscle you will develop by regularly publishing high-quality articles to your very own blog.

My wife Licia's story is an amazing one. In short, thanks to the recipes, stories and photos that she'd published on our blog/website, she was invited to be a guest-expert by the top UK national food magazine 'Olive'.

Not long after she was invited to appear on a high-profile National UK TV show called 'Cooking The Books'. On this TV Show Licia was the 'expert' who had to judge the winner out of the two celebrity chefs that were competing to create the best dish during the program!

The point here is this. That if you publish quality information to a blog about your subject of expertise – whatever that may be – then you will…

• Build a following of people who interested in and like you.
• Become a recognized expert inyour niche – similar to being a published author.
• Increase your core knowledge and expertise thanks to the reflections you are making on your work in public. You will also become better at explaining and teaching these concepts to other people.

All three happened to my wife, but are also entirely relevant if you are a coach or consultant wanting to become better-known and achieve greater authority in your niche. And if you don't have a niche, well, that's the place to start…

In addition to creating easy-to edit brochure websites and the power of blogging, I went on to discuss putting audio and video on your website, creating squeeze pages, writing sales letters and how email marketing is one of the most important tools you need to drive traffic to your website and build your audience of loyal followers.

There was even time for a public demonstration of my new product – the Coaches Squeeze Page Creator…

Look out soon for a forthcoming free report based on this presentation that will detail the "7 Killer Website
Strategies To Kick-Start Your Coaching Business In 60 Days Or Less!"

Click here to view the embedded video.

Thanks  to my brand new Flip Mino HD video camera this brief clip was filmed on location in London yesterday, while I was attending an event for 30+ internet marketers interested in building their business both online and offline.

I manage pretty-well to resist gadgets that aren't genuinely useful, but this is one tool that has already become essential for my need to create and share easy-to-produce, valuable content for this blog and elsewhere.

If you're a coach or consultant then just think how this could apply to you. You could interview other people, or get other people to interview you about your subject of expertise, ready to share with the world and immediately increase your perceived authority and status.

The software that comes with the camera makes it incredibly easy to both edit and add captions to your movie, then upload it instantly to YouTube.

Embed the video onto your blog and there you have it. High, quality engaging content that will only help build trust and rapport with your audience.

So, coaches everywhere… what are you waiting for?

Find your coaching niche if you want more clients

Do you find it difficult to get clients that are willing to pay you what you're worth for the advice and help you can offer?

Then you need to read this article from start to finish…

Recently I received a message from a coach wanting advice about how to develop her website to promote her coaching services. She wanted to know what I suggest she should do next.

So, what was my answer?

To forget about websites until you have chosen your niche!

You see, coaches who do not focus on helping specific people with specific problems will always struggle to find clients. Nobody wants coaching, they only want solutions to their problems.

So the most important thing to do if you're a generic coach or life coach is to decide on your very own area of  specialism!

You know you have a niche when you can answer the question 'who is the person' and 'what is their problem' I will help them solve? For example, helping mothers lose weight, or helping career women deal with stress at work. Niches are very specific.

When you have a niche it is much easier to find your ideal client. Plus, when you become a 'specialist' in one area, people are much more interested in having you help them. People always prefer specialists to generalists. They want to be reassured that this person is an expert in helping them with their specific problem.

So if you don't yet know your niche, this is really where you need to make your first decision. Just what is your niche going to be? Only once you know your focus should you start learning about how to sell your services via websites etc.

How to find your coaching niche… and a special offer

The good news is that there is an opportunity coming very soon to help you take a huge shortcut in finding your niche and learning how to market your coaching services. It is the Coaches and Consultants Top Gun Superconference on April 25/26/27 in London.

I will be speaking at this event about how to create simple, easy-to-edit websites that will bring you clients and earn you money. However, there will also be a dozen or so other speakers from all around the world including Jairek Robbins – Tony's son – who will be giving phenomenal advice about all the areas of developing a hugely successful coaching business.

Not only is the ticket price heavily reduced, but if you know of another coach who would benefit from attending then you can take them with you for free as your guest, effectively halving the ticket price for you both! Plus, if you really feel that the event hasn't massively helped you, Dan Bradbury will even give you 100% of your money back. So really you have nothing to lose!

Just come along to the event and meet all the very successful coaches who'll be there in person. Discover the secrets to their success… and lay the foundations of your own.

Special Bonus

Because I know how valuable this event will be, I'm even prepared to offer a highly valuable bonus of my very own to anyone who signs up via my affiliate link.

If you sign-up via this link then I will give you a 1:1 private consultation at the event, worth £147, absolutely free! Just contact me via this website and let me know that you've placed your order and you'd like to reserve your consultation.

As I'll be speaking at the event my time will be limited so I can only offer this bonus to the first 5 people who sign up and get in touch.

Reserve your limited-availability free consultation now!