Let's hear it for the blog

You may not know the names of Seth Godin and Tom Peters, but they are two of the most influential marketers in the world. Both have produced seminal books such as Permission Marketing and In Search of Excellence, and both regularly speak in front of packed audiences all around the world.

Take it as read, therefore, that these are smart guys who's blogs are well worth reading if you have any interest in marketing yourself in the modern world. As solo entrepreneurs, whether in the coaching, consulting or any similar area where you are the main resource for hire, there is one strategy that above all else can help you craft your messages, reinforce your values and beliefs, and most importantly, communicate these to anyone who wants to know more about you.

This strategy is simple. It is to publish your very own blog.

For this post I originally intended to write a long list of reasons explaining just why this is so. But that will be for another time..

For the moment, just take the 90 seconds or so that is required to watch this video of Seth and Tom explaining far better than I ever could, just why blogging is the most powerful tool for personal development and self-promotion that exists in the internet era.